Popular product groups for Czech online shoppers
The most popular product groups for Czech-speaking customers are fashion, accessories, household goods and electronic items. If your online shop specialises in one of these product groups, then why not try conquering the Czech market?
After all, the forecast for the fashion industry, for example, looks good for the near future: an 8.3% annual growth in market volume is expected by 2022.
Czech online shoppers also frequently make purchases from online shops based outside of the Czech Republic – primarily in China, the EU (above all Germany) and the USA – if, for example, they offer better prices or products that are not available in the Czech Republic.
Popular product groups include electronic goods, clothing, jewellery and cosmetics. Are you involved in one of these sectors? Then there is nothing stopping you from success in the Czech market! Contact your translation agency for Czech–English to discuss further steps.
Here are a few additional tips to make sure your Czech online shop is well received by your new target audience:
Good customer service helps Czech customers to make a decision to purchase
For Czech online shoppers, customer service and a professional website play an important role in e-commerce. The opinions of other customers are also important when it comes to making a decision to purchase.
Therefore, if you offer visitors to your website excellent customer service, then your Czech online shop is sure to be a hit in no time. When a delighted customer shares their positive experiences, they attract more potential customers to your online shop.
Another important element for Czech customers is simple and understandable menu navigation. And let’s be honest, what better way is there to make a menu easy to understand for Czech customers than making it available in Czech? Therefore, the first step to success in the Czech market is translation.
Localisation of payment methods and optimisation for various devices
As part of the next step, you should adapt all other necessary details, such as payment methods, to your new market. Czech customers mainly use credit cards, followed by pre-paid cards and digital wallets.
Smartphone, tablet, laptop or PC: When it comes to Czech customers, the preferred device used for online shopping depends on age. For customers below the age of 35, tablets and smartphones are the most popular devices by some distance, while desktop PCs are popular among older shoppers.
That’s why you should consider your target audience when optimising your online shop for the various devices.
Incidentally, by far the strongest sales period for Czech online shops is the run-up to Christmas, but Czech customers also tend to make lots of purchases in the period before Easter and the middle of summer.
Kick off your plans with a translation that is tailored precisely to your new customers in the Czech Republic. A translation agency for English–Czech with experience translating content from your sector is the perfect partner to help you with this.
