Technical glossary

Technical glossary of translation terms

Technical glossary

Occasionally, you’ll come across some unfamiliar terms on the intercontact website or when talking to people in the localisation and translation industry. You’ll find many of these terms listed here with short explanations.

Technical glossary

Target culture

Once a company has identified its target market, it is essential to take the cultural factors into account. In most cases, a brand’s marketing strategy needs to be localised and adapted accordingly. Cultural target market research, analysis and understanding are key to creating relevant content and to gaining and retaining a potential customer’s interest.

See also: Adaptation, content, localisation, target market

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