Russian translation agency
Professional Russian translation
Around 150 million people speak Russian as a first language. Most of these people live in Russia, but also in Ukraine, Belarus and Kazakhstan, where Russian is the official language. Russian is also spoken in Estonia and Latvia. Another interesting fact: Russian is the second most spoken language in Germany after German.
Due to the many people who speak it, Russian is one of the most widely spoken languages in Europe and is also considered a world language. All of this means that translating your online shop into Russian is an absolute must. And the good thing is that, in Russia, e-commerce is growing year upon year. The free movement of goods also plays an important role.
If you are planning to reach the Russian market with your online shop, then you should seek out the services of a competent English–Russian translation agency. You may also be interested to learn that
Russian speakers place a high value on product descriptions written in their native language
In a survey, people from several non-English-speaking countries, including Russia, were asked about their buying behaviour on websites that are only available in English.
Regardless of their English language skills, 60% of the online buyers stated that they do not or only rarely buy products from websites in English. In fact, almost a third of the people surveyed had never made a purchase from websites that are only available in English.
This shows that, despite increasing globalisation, relying on English alone is not enough if you are looking to be successful in foreign markets. According to the survey findings, providing information in the native language of customers abroad is particularly important in the automotive and financial services industries. A translation agency for English–Russian specialising in e-commerce can help you with this.
Preferences of Russian-speaking customers – types of goods and payment methods
Russian customers are particularly fond of purchasing household goods, electronics, clothing and footwear online. When it comes to international trade, clothing and footwear take second place after electronic goods and household appliances. In the area of online services, travel offerings are popular among Russian customers. If your company is involved in one of these sectors or sells associated products, you should think about potential Russian customers – and therefore, about translation.
During localisation, payment and shipping methods must be considered along with linguistic factors. Many Russian customers do not trust online payment methods, for example, and a huge percentage of Russians (between 80% and 95%) prefer to pay cash on delivery provided they are buying a physical item.
This detail should be considered during the Russian localisation of your online shop and you should try to offer your customers in Russia the opportunity to pay using their preferred payment methods wherever possible. This ensures that your Russian customers feel at home in your online shop.
Russian as a world language – coming soon to your online shop?