THE INNOVATIVE GERMAN FASHION AND LIFESTYLE COMPANY WITH TRADITION
Hugo Boss AG is a German fashion company that was founded in Metzingen in 1924 by Hugo Ferdinand Boss (1885-1948) as a manufacturer of workwear. Today, HUGO BOSS is one of the world's leading companies in the premium and luxury segment of the clothing market. The menswear and womenswear ranges from the BOSS and HUGO brands provide the perfect clothing for every situation and every occasion. In addition to shoes and accessories, HUGO BOSS sells fragrances, eyewear and watches through licensees. Maximum customer satisfaction and the highest standards of quality and durability of materials are the cornerstones of the HUGO BOSS corporate philosophy.
In 2008, the first online store was launched, initially only for Great Britain. Further online shops followed in Germany, Austria, France, the Netherlands and the USA. The year 2011 then marked another milestone in terms of e-commerce: the online store was launched in Mandarin to reach customers in the Asian region.
In BOSS and HUGO, the company has established two strong brands over the last three decades, which, although clearly different in style, share the company's high standards for quality and fit, innovation and sustainability.
In addition to classic business outfits, customers can find casual styles, as well as athleisure wear, under the BOSS brand. In January 2021, Hugo Boss AG chose the well-known actor Chris Hemsworth, known for his role as Thor, as the very first global brand ambassador for BOSS. The Australian, who had already been working with HUGO BOSS since 2017 for the classic fragrance "BOSS Bottled", will be the focus of the global 2021 and 2022 fashion campaigns. With Hemsworth, who is known for his passion for surfing and his casual lifestyle, the company is pushing the "casualisation" of the BOSS brand.
The BOSS "MADE TO MEASURE" luxury tailor-made collection also includes a very special offer: men can create their very own individual suit as part of this offer, from the lining to the buttons to the pocket square, all made according to their own taste from the finest Italian fabrics.
The HUGO brand is aimed at trendsetters and individualists who want to make a self-confident fashion statement with cool looks.
HUGO BOSS is also committed to art and culture, among other things by supporting school projects in Africa, sponsoring artists' awards or getting involved in sports. For example, the brand has made a name for itself in motor sports, football, golf and sailing as an outfitter for players and sponsor of tournaments.
The HUGO BOSS online shop and further information on the HUGO BOSS fashion group can be found at https://www.hugoboss.com/.
COOPERATION WITH INTERCONTACT TRANSLATIONS SINCE 2009
The cooperation between HUGO BOSS and intercontact began in 2009 with the launch of several new country shops for the fashion group's online shop, which was newly set up in 2008. intercontact took over the initial translations of the online shops per country, set up the processes for a smooth implementation of the product descriptions and ensured country-specific marketing through localised newsletters in all HUGO BOSS languages.
Since 2015, intercontact has supported the international fashion group with the translation and localisation of marketing and editorial texts into several languages.
Photo: HUGO BOSS Outlet in Metzingen. Source: blocherpartners.com