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Who hasn’t heard of them? Google Translate, Skype Translator, Microsoft’s Bing Translator and most recently DeepL, the deep learning machine translator, are on everyone’s lips in the world of translation: in just a few clicks and a couple of seconds, you have an online translation in front of you.

You’d like to have product texts written? Then you’ll have already discovered that there are a whole raft of copywriters out there. It can become an incredibly time-intensive exercise to find the right one for your project.

In your online shop, you convince your customers with appealing product descriptions. But currently only in one language. Because a translation is time intensive and the added value is low... right?

An affinity for fashion, subject expertise and a feel for trends. These are the things that set copywriters and translators who create and translate fashion texts apart.

The quality of a translation is difficult to determine for someone who does not speak the language. After all, the reason you hire a professional translator is presumably because you haven’t mastered the foreign language yourself.

“What purpose do you have in mind for your text?” You might have heard this question from your translation agency after you have submitted a translation.

It’s what every website owner wants: the highest possible search engine ranking. If you want to improve your ranking, search engine optimisation (SEO) is not automatically the be-all and end-all.

Time to deck the halls... Christmas is just around the corner. And when the time comes, we leap at our cherished traditions. The same family members and friends are always invited and certain procedures are the same every year.

In German, there are three different forms of address that you can use to communicate with your clients: Sie, Du and du.