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Content creation, merchandise and influencer-owned brands – recent trends show that a growing number of media content creators are also successful young entrepreneurs. For many brand ambassadors, the first step towards financial and creative freedom is to create their own independent brand. Their goal? To achieve long-term brand independence – both from themselves and from their social media reach. Are you an influencer and founder of your own online store? And are you thinking about marketing your products internationally? In this blog post, you’ll discover how a professionally localised, multilingual e-shop can be your key to entering new markets.

• Quality
• Translation
• Internationalization

CSA Research’s annual rankings result from the language industry’s most comprehensive, large-scale survey of the language services and translation technology market.

• Fashion e-commerce
• Online shop
• E-commerce

In recent years, the fashion industry has consistently found innovative ways to keep up with technological advances. Digital fashion, or digital clothing, is one such groundbreaking development –and it has the potential to revolutionise the way we experience fashion. Let's dive in and discover what this exciting new direction is about.

• E-commerce
• Tips
• Internationalization

We all know how easy it is to order clothes online, but wouldn’t it be great if you could try-before-you buy online too? Guess what... now you can! And we can tell you first-hand that having an avatar – your digital twin – makes the online shopping experience a whole lot easier!

In recent years, digital wardrobes and virtual try-ons – also known as VTOs – have taken the fashion industry to the next level of digitalisation. A growing number of online stores now invite customers to create their own avatars and try on clothes virtually, online. But what exactly are digital and virtual wardrobes and how do avatars work in e-commerce?

• Internationalization

For many Europeans, the Christmas holidays on the 24th and 25th of December are set aside as a tranquil time to spend with loved ones. And for most people, the historical background is linked to the birth of Jesus Christ. But, as the saying goes, “Different countries, different customs”.

• Marketing
• Online shop
• E-commerce
• Internationalization

Quality or quantity? Influencers ask themselves this question every day. Posting regularly on social media channels while simultaneously handling an increasing demand for qualitative content is part of daily business for content creators. Since the focus is often on image editing and generating ideas, the influencer industry often overlooks language. So, how can influencers ensure the quality of their copy in their fast-paced lives?

• Language

Eerie figures, glowing pumpkin grimaces and ghastly ghosts... As winter nears, we start looking forward to the creepy, spooky and notoriously boisterous festival we call “Halloween”. As well as the question of how this festival began, we ask ourselves why we enjoy feeling scared and which customs underlie this phenomenon.

• Marketing
• Localisation
• Translation

The translation and localisation industry has grown tremendously in recent years. But how is this development connected to underwear?

• Quality
• Copywriting
• Translation

As translation service providers, freelancers are the strong backbone of all translation agencies. For one thing, freelance translators give a translation agency access to project-based specialised knowledge that isn’t required on a daily basis. At the same time, collaborating with freelance translators makes it possible to meet unexpected peaks in demand in a professional manner.

• E-commerce
• Internationalization

E-commerce is booming all across Europe. Already a long-term growing trend, the shift away from physical stores to online alternatives accelerated even further during COVID-19. Even when the pandemic has passed, the e-commerce trend will continue to grow.