Slovenian translation agency
Professional Slovenian translations
Slovenian is spoken by around 2.2 million people in Slovenia, in the Italian region of Friuli-Venezia Giulia, in Vas County in Hungary, in the Austrian states of Carinthia and Styria and in Croatia.
As a Slavic language within the Indo-European language family, Slovenian is related to languages such as Bulgarian, Macedonian, Croatian, Bosnian and Serbian.
Watch out though - despite their similar names, Slovenian and Slovakian are two different and independent languages. One thing they have in common is that they are both Slavic languages. It is also easy to mix up mistakes when it comes to the international country codes for both languages, since SL and SLV are used to refer to Slovenian, while SK, SLO and SLK are used to refer to Slovakian.
Slovenia has been part of the European Union since 2004. The official language of Slovenia is Slovenian. Italian and Hungarian are also spoken in some municipalities.
Why translate from English into Slovenian?
Slovenian e-commerce sales have shown robust and significant growth in recent years, and this is expeted to continue. Mobile commerce is also becoming increasingly popular, along with cross-border e-commerce, offering exciting opportunities to online retailers in other countries. Generally, more and more people are gaining access to the Internet, which naturally results in more people shopping online. Against this backdrop, it is easy to see why a translation from English into Slovenian could be worthwhile.
In 2015, 39% of people aged between 16 and 74 in Slovenia purchased products online, with more than half of the online buyers coming from the 25–34 and 35–44 age groups. Back in 2015, 39% of people aged between 16 and 74 in Slovenia purchased products online, with more than half of the online buyers coming from the 25–34 and 35–44 age groups. By 2021, the purchasing figure had increased by 20%, with 59% of 16–74-year-olds making online purchases.
A translation from English to Slovenian gives you the chance to position your product in the Slovenian market now, as the share of e-buyers continues to increase. It is precisely because Slovenia does not currently have as many online buyers as other countries that this market provides significant opportunities for online retailers.
And it is precisely because Slovenia does not currently have as many online buyers as other countries that this market provides significant opportunities for growth. With a translation from English to Slovenian, you have the chance to position your product in the Slovenian market.
Which products are particularly popular among Slovenian customers?
Popular products among Slovenian online shoppers
In 2015, the most popular category for Slovenian online shoppers was electronic goods and media. The second most popular category was furniture and household appliances, followed by toys, hobby and DIY products. In the fashion sector, around 81% of Slovenian customers were still purchasing items in conventional shops at that time. In 2019, 24% of people living in Slovenia bought clothing or sporting goods online. In addition, 23% of Slovenian customers booked travel or holiday accommodation online. By 2023, fashion had become the largest online market and accounted for 35.2% of Slovenian e-commerce revenue. This was followed by electronics & media with 26.3%, food & personal care with 16.9%, furniture & appliances with 11.3%, and toys, hobby & DIY with the remaining 10.2%.
You will therefore have the optimal chance of success in the Slovenian market if:
- Your target group consists of people aged between 25 and 44, and/or
- You offer fashion items, electronic goods and media, food & personal care, furniture and household appliances or toys, hobby & DIY products.
A tip for your new Slovenian online shop
If you are setting up your new Slovenian online shop, then the following information is likely to be of interest to you. In the past, most Slovenian online shoppers preferred to pay by card. However, that trend is declining, and these days more shoppers are using digital wallets and other alternatives such as pre-paid credit cards. Other popular digital payment methods in Slovenia include the SEPA direct debit system and the country’s own FLIK instant-payments system. There are also shoppers who pay via bank transfer, credit transfer or cash on delivery. Online payment preferences change regularly, so it is important that you find out which methods and systems are in demand when planning your online shop. If you want to offer your new Slovenian customers an optimal shopping experience, you should offer them the payment options that they know and trust.
Translation agency with experienced translators who translate to and from Slovenian
But before you even think about payment methods, you need a translation. What are you waiting for? Conquer the Slovenian market with a translation from English into Slovenian and choose the expert translators at intercontact to make your project a success.