Cosmetics & beauty translation

Specialist translations for the cosmetics industry

Cosmetics & beauty translation

Successful care products from the cosmetics and beauty industry have fans in many countries. Consequently, there is a high demand for professional specialist translations for personal care products, skincare and hair care products, decorative cosmetics and much more. Our translation agency can help you with this.

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Cosmetics & beauty translation
Cosmetics & beauty translation
Cosmetics & beauty translation

“The beauty industry offers a lifestyle that promotes a greater sense of well-being and more self-care. Our mission is to support these visions and values by finding the right words and the right tone of voice in each specific language. We approach our projects with passion. And the results create a lasting and powerful impression.”

Tânia Fernandes Mendes
Senior Business Development Manager

We provide translations for the beauty industry that are emotional, rational and everything in between

Translations for the cosmetics industry can be divided into two main areas. First, there is customer-facing content that conveys moods and emotions. This includes marketing materials, SEO text and social media communication.

Then there are factual translations for a wide variety of topics aimed at business partners or suppliers. These range from technical documents and specialist text about ingredients or production processes through to legal and regulatory material.

An understanding of target groups is a mark of quality for specialist translators

In producing translations for a specific target group, we mainly focus on capturing the views and attitudes of the relevant target audience and communicating in a way that is attractive, relevant and compelling.

In contrast, for more factual texts, accurately reproducing the facts and contexts present in the source text is the most important area of focus in the translation process. This requires our native-speaker translators to have a good basic knowledge of the industry and the associated disciplines.

Emotional translations for cosmetics and care products

When it comes to the translation of promotions, advertisements, TV commercials, websites and marketing texts for end customers in the cosmetics industry, it is not enough to simply have professional, error-free texts. Believably communicating a certain lifestyle, certain emotions and certain moods is also a crucial aspect of presenting skincare ranges, shampoos, lipsticks, eye shadows or mascaras in a compelling way. In this way, the requirements are similar to those for fashion translations.

That is why we not only make sure that our specialist translators are native speakers of the target language, but also that they have cultural roots there and have a sense of the views and attitudes of the target group, in addition to knowledge of the cosmetics industry.

This means that they are also familiar with specific cultural conventions in the relevant target country. An example: Different countries have different practices and expectations with regard to the listing of ingredients. Furthermore, certain quality seals that are used for advertising purposes in one country may not be widely known in other countries. In such cases, the translation must communicate the desired message behind the seal in another way.

The use of cosmetics an individual’s attitude towards their body can vary greatly from culture to culture. Therefore, it is not enough to just translate specialist terms, phrases and advertising slogans literally. Instead, they need to be adapted in line with the expectations and attitudes of the target market. That way,  a collection of self-care tips is viewed as helpful rather than amusing, for example.

The translations we provide for the beauty industry include adverts, websites, TV commercials, packaging, product descriptions and much more. At these important touchpoints with customers, the translations must immediately send the right signals and communicate the company’s values appropriately.

Compelling specialist translations for the cosmetics industry

Specialist texts from the cosmetics industry have a different target group and different requirements. This places even higher demands on our translation specialists since they need to have knowledge about active ingredients and production methods in addition to an understanding of the cosmetics industry. Otherwise, misunderstandings can easily creep into the target text of more technical translations aimed at more of a specialist target audience, which could damage the reputation of a cosmetics company.

In addition to technical publications and presentations, some of the specialist articles we translate for the cosmetics industry include informational text for pharmacies, press releases and legal documents.

The work of our translation agency for the cosmetics industry can be seen in countries all around the world

Professional language services offered in all languages of the world in accordance with the highest quality standards – that is what intercontact aspires to provide. We have extensive experience with successfully completed projects for customers from the cosmetics & beauty industry, and we employ a wide range of translators who are native speakers of the target language and experts in this field. Our processes are designed with quality and efficiency in mind, and our translations are carried out in accordance with the international ISO 17100 standard. The four-eyes principle we follow, which involves the translation being checked by a second translator, gives you even more peace of mind.

We translate into many world languages, whereby we create specialist translations for the cosmetics industry in English, French, Italian or Spanish particularly often. These are just a few of the languages we translate as a translation agency for the cosmetics industry:

We translate cosmetics for you

intercontact provides professional translations for companies from the cosmetics industry and provides support for a wide range of international projects – from entering markets to websites and marketing material.

What are your target markets? Which target groups do you want to appeal to with your brand or product portfolio? In which language? Take advantage of our expertise in providing specialist translations for the cosmetics industry and let us advise you.

Case studies

Successful translations for our customers in the cosmetics industry

You too can benefit from our experienced translators for the cosmetics industry, our professional management and our extensive expertise!
Take full advantage of the potential of borderless communication with a professional cosmetics translation!

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Typical translations

Typical translations for
cosmetics & beauty

CSA Research

intercontact ranks among the
30 largest translation agencies

CSA Research

Our translation agency sits in 28th place on the list of top language service providers in Western Europe curated by CSA Research (previously known as Common Sense Advisory). The rankings are based on revenue figures from 2022 for companies in the language services and technology market. The sector includes more than 27,000 companies ranging from local boutique agencies to global players.

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CSA Research


Technical glossary

Occasionally, you’ll come across some unfamiliar terms on the intercontact website or when talking to people in the localisation and translation industry. You’ll find many of these terms listed here with short explanations.

You can find more terms in our glossary


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