Product descriptions

For online shops that sell – have your product descriptions professionally written

Product descriptions

When it comes to products that are very similar or even identical, the written description is one of the very few differentiating features for online shops.

A good product description not only conveys the facts and value of the product, but also the added value and uniqueness of your shop in a competitive environment. The text alongside your product directly influences your potential customer’s purchasing decision. To buy or not to buy? Good copy makes a crucial difference.

What’s more, the quality and originality of the product description determine how high a website is listed in search engine results. Even more so when your unique product descriptions comply with the rules of search engine optimisation (SEO). 

There are so many reasons to have your e-commerce product descriptions written by professional copywriters.

Product descriptions

Our professionals create product descriptions from A to Z

Do you need product descriptions for a German-language online shop or are your product descriptions also used in other languages in your international shops? In either case, our authors and copywriters are perfectly prepared for your requirements.

Due to the close interlinking of our copywriting agency with our translation office, a systematic process is available to you which allows product descriptions to be published online at short notice – be that in one or in many languages.

Our experienced copywriters and translators work in sync with each other in their native languages, supported by an innovative technology platform. This makes it possible to import information directly from your content management system, create and translate product descriptions based on sophisticated glossaries and then upload them onto the website servers for the various countries.

This highly integrated process saves time and minimises potential sources of error that can occur when text is processed and forwarded manually.

We write good product descriptions from the point of view of potential customers

Many product descriptions are written from the point of view of a company employee. Accordingly, they completely fail to meet the expectations of the potential customer. Somehow it’s all there, but includes far too much detail. On the other hand, the details that are really important for the potential customer are not discussed at all.

Good copywriters take the point of view of the potential users of a product and prepare content in such a way that the right arguments lead to a “must-have” feeling for a product and ultimately to conversion – i.e. to a purchase.

Ensuring the texts have the right tonality and the right sound must also be considered in the process. Writing for a young target group requires a different tone to writing for investors in the 50+ target group.

And the emotional tone of the piece must also be considered. Even in B-to-B transactions, emotions play a large role in many decisions, although this applies to an even greater extent when it comes to private purchasing choices.

Good product descriptions are your best salespeople

The goal of a product description is to hold a customer’s attention and convert their interest into a sale.

The first step is to convey trust, seriousness and credibility. And to present the design and the product texts as well as all supplementary copy in the webshop as one unit.

In the second stage, the product description must convey the information that is relevant for the target person and motivate them to take action – preferably to make a purchase. It is important to find the right balance in terms of length. Product descriptions that are too long may not be read. If the product text is too short, however, it may leave out important facts.

To make matters worse, depending on the type of product, what readers perceive as too long or too short a product text can vary completely. Nothing beats our authors’ experience of writing product descriptions for many different projects.

The structure of the product descriptions is also decisive when it comes to their power of persuasion. Developing a reader-friendly layout is not solely down to the web designer here. Authors also have numerous means at their disposal to make the structure of a text more attractive, such as subheadings, paragraphs, highlights or numbered lists.

It is important to find the right balance between running text and different styles of presentation in order to find the ideal combination of the two.

SEO is a success factor

An online shop that nobody can find will not sell many products. Visibility on the internet is therefore an important benchmark that must be taken into account when writing product descriptions.

“Good visibility” means that search engines place an online shop at the top of many search queries.

This presupposes that the shop can be found with certain search terms at all. The product descriptions must therefore be written based around the relevant keywords. These are determined in advance using a keyword analysis.

In addition, the quality of the content must be high enough to ensure positive user signals. These include a high reading rate, or even better, a high conversion rate. Nowadays, search engines can evaluate this kind of thing and give corresponding pages a better placement.

Product descriptions our customers have had written

Our clients come from the fields of fashion, lifestyle, pet supplies and B-to-C, among others. For them, we write and translate:

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The team at the translation agency intercontact puts your requirements first. As a reliable translation agency, we want to exceed your expectations and offer you tailored services – for excellent results every time.

“Working with intercontact translations has been straightforward. The team has put great effort in understanding our internal and client needs. They stick to their commitments and ensure a seamless communication all the time.“
“The projects are managed quickly and professionally by intercontact and are always delivered on time. Especially for translations with fast turnaround times, their prompt delivery is particularly impressive. In the event of uncertainties or queries relating to projects, communication is very good and interactions with our contact partners are always very pleasant.“
“It’s great that we happened to find intercontact. No other translation agency we’ve worked with has been this flexible, reliable, fast and cooperative. We get results for every project in no time at all that inspire our customers on a regular basis. Keep doing what you’re doing!“
“We are very happy with our working relationship with intercontact. The translation agency is professional, reliable and adapts to the individual requirements of its customers. We created two new foreign-language online shops with intercontact. We had a very positive experience with both of these projects, in addition to the ongoing product and content translations. The translations are high quality, and – particularly when it comes to the content translation, where meaning matters and word play cannot be translated literally – it is clear that the intercontact translators are real experts.“
“What we really value about our cooperation with intercontact is the reliable and professional way the projects are handled. Even when we have urgent projects with fast turnaround times, we can always rely on intercontact. And last but not least, the friendly communication creates a good working atmosphere.“
“We have had a brilliant working relationship with intercontact for years! Reliability, timely deliveries and tremendous dedication are just some of the highlights of our cooperation to date. What’s more, when a really urgent ad-hoc implementation is requested, intercontact does everything within its power to deliver results in a timely manner. Keep doing what you’re doing!“
“Intercontact has proven itself to be a very reliable and professional partner for translation management. The jointly developed interface solution automates many processes, which ultimately frees up resources in the relevant teams.“
“Here at GERRY WEBER we are very satisfied! For us, intercontact is an absolutely reliable, competent partner who always delivers on time and convinces with its work. Many thanks to the entire team for the good cooperation!“
“What we particularly appreciate about our cooperation with intercontact is the reliable and professional implementation of the orders. Even when spontaneous tasks have to be completed, we can always rely on intercontact. And last but not least, the friendly tone also creates a good working atmosphere.“
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We will be happy to help you

We, the intercontact translation agency, are available to you in person, over the phone, via e-mail or in an online meeting and we are always happy to hear from you. We are here to discuss any questions you may have about having your copy and documents translated and will be glad to create a personalised quote for you.


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