Website content for your target groups
Adapting your website content for your target groups makes it more attractive, interesting and, most importantly, engaging. Search engine optimisation and customer-oriented copywriting captures the attention of your customers and allows you to improve your visibility with every click. The needs and interests of your target market are key when it comes to designing your online presence.
Keywords are key
In order to achieve a conversion, which generally refers to the development of a web page visit to a purchase, you need to know what your customers are searching for. To this end, it is important to look at things from a customer’s perspective: A customer has a specific problem or need, and that is why they are using a search engine to find a solution. You have to ask yourself, what problems do your products or services solve for your customers, and which terms do customers enter when looking for solutions to these problems? The chances of a website visit and a subsequent conversion increase when the customer finds exactly what they are looking for straight away.
Only by using the right keywords can you capture the attention of your customers and subsequently satisfy their needs. Having a good online presence is all about customer-oriented content that continuously drives more traffic to your platforms.
Of course, the authenticity of your texts must not be forgotten. No customer wants to read incoherent copy that is littered with keywords for the sole purpose of being recognised by search engines. By commissioning a professional copywriter, you can relax in the knowledge that the copy you publish is meaningful and user-friendly while also containing SEO keywords. After all, advertising copy, comprehensive product descriptions or interesting articles for your customer magazine are only of real value if they make customers feel understood, supported and as if the content is speaking directly to them.
Setting yourself apart from the competition
Another important reason to use SEO content is that it allows you to stand out from competitors from the same sector. By using popular keywords in your online presence, you can set yourself apart from competitors and establish a secure market position for your brand and its public image.
Positive feedback and customer reviews are also key factors when it comes to getting ahead in the heavily contested world of online business. This positive feedback can be equally dependent on the visibility of a company. Customer-oriented content, clear design and attractive graphics can all quickly lead to positive reviews for your website. Therefore, in order to achieve positive results, we recommend the use of optimised SEO content in combination with logically separated sections of text and appealing graphics or design elements
SEO content saves you money
Not only does professionally written SEO content help you to better reach your target group, it can also help you to save money: namely when it comes to your budget for Search Engine Advertising (SEA) in the form of online advertisements. Placing online ads costs a lot of money. Therefore, it makes sense to generate as much traffic as possible through professionally written SEO text and a website that is optimised in accordance with the principles of SEO. Unlike online ads, good SEO text only costs you a one-off fee for a good copywriter. After that, your website does the work for you. In contrast, an SEA campaign costs you a certain amount every month to continue generating clicks to the site you are advertising.
If you appear towards the top of the list of organic search results in a search engine thanks to good content, you do not need to rely on ad placements that can be in very high demand and therefore very expensive. With professional search engine optimisation, your target page or landing page can generate just as many clicks as your online ads, provided that you make a one-off investment in commissioning a professional, experienced copywriter. Nonetheless, SEO and SEA measures should be viewed as mutually complementary, i.e. each of these measures should increase the other’s chances of yielding successful results. The perfect combination of SEO and SEA helps to ensure that as many potential customers as possible are able to find you.
Unique content is a must
If you want your company to have good visibility, unique advertising copy is essential. Search engines quickly detect whether pieces of text follow a certain pattern and format, or whether the text is new and unique. The term unique content is used to describe this concept. It describes the quality of your text and is a decisive factor in appearing high in the list of results in Google.
The quality of your text is also dependent on the amount of freedom your copywriters are given. A prospective customer who is interested in your products or services will quickly recognise whether or not they feel as though the content speaks to them. The trend is moving away from AI-generated text, since this type of text does not speak to customers on an emotional level. In contrast, part of your marketing should be aimed at directly addressing the needs of potential customers and presenting the solutions to their problems on a silver platter. But achieving this effect is impossible if the emotional aspect is ignored.
Professionally written, international SEO text
As a copywriting and translation agency, we kick of the process with a informative briefing. This gives us the chance to get a better understanding of your customers, products and services. Knowing the target group that a text is being written for is a necessary requirement for communicating with potential customers in a way that aligns with their views and attitudes.
In the next stage, we conduct an extensive keyword analysis, which is specifically tailored to the target group in the relevant country.
Our native-speaking copywriters always make a useful addition to your content team: Whether for editorial planning, authoring advertising copy and product descriptions or for advice on search engine optimisation and SEO translations, you’re in good hands with intercontact. We write and translate SEO text in 30 languages for your international target group.