Website copy

Essential for successful websites – have your website copy professionally written

Having good website copy is a must for anyone who is serious about the success of their website. Why? Because on the internet, copy is the sole basis for being found by your target group.

This is down to the fact that search engines can only evaluate text – they are virtually blind to images. And when you think that search engines account for well over 90% of the new visitors to most websites, the importance of copywriting for online content becomes abundantly clear.

Writing website copy that has exactly the right appeal for your target group – and represents your added value – is a task for professional copywriters who are also trained in SEO. SEO is the acronym for Search Engine Optimisation and it’s essential if you want your website content to be well received. Copywriters who don’t know anything about SEO are welcome to write any copy – just not for websites ;-)

Why SEO alone isn’t enough for good website copy

Some may be surprised: SEO alone is not enough for good online texts. Why? An author who only thinks of search engine optimisation when writing copy is also writing for the search engine. And that’s not enough. Because the second – and much more important – target group of your website is your potential customers.

Website copy that pays too much attention to the needs of the search engine seems strange to the readers themselves. SEO must therefore always be in the back of the mind of the copywriter, but must not overly define their work.

Creating successful website copy: Writing for the target group

When you as a client first come into contact with our copywriting agency, you will notice that we really value a substantial briefing.

The briefing is an opportunity for our authors to get to know your customers and your products and services. Only those who know exactly who they are writing for and what they are writing about can create website copy that accurately captures the mood of the target group and includes the right ideas to ignite a spark in their minds.

After all, every website text is ultimately about one thing – be it conversions, orders, purchases, leads or newsletter subscriptions.

SEO specifically: what your online copywriter needs to know

Search engine optimised and target group oriented website content starts with a keyword analysis for the respective language. In doing so, we can determine which search terms your target group uses.

On the basis of these search terms and your profile, the copywriter’s first task is to develop the concept of the website. In principle, this is a framework that defines the decisive key data of a website via the structure of the sub-pages, the internal links and the menu items.

After agreeing the concept with the client, we start to create the concrete unique content for the website. Unique means that your online copy only exists on your website – and nowhere else. This point is important if you want your site to appear at the top of the search engine results.

Unique content is a must

High-quality, unique content is always listed higher than mass texts which can be found in a similar form on many websites. Despite this being the case, many companies do not invest in the creation of copy. However, borrowing website copy from competitors is not a solution either. Apart from the fact that the result ultimately does not convey the unique selling points of each company, search engines also recognise the original templates used to create these texts due to their high similarity, and then devalue the pages “modelled” on these templates, even if changes were made.

Wherever SEO is important (and where isn’t it?) – there is no way around hiring a professional author to create unique online texts.

An online copywriter also knows the importance of the right search term density in the text. And of course, they will also write all HTML code, link texts, meta descriptions, titles and alt attributes at the same time, which are also important for SEO. These are the crucial details that help determine who snaps up the best spots in the organic, free Google ranking.

The trick to making savings on Google Ads

Something that’s good to know if you also use Google Ads (formerly known as Adwords): A high-quality website can significantly reduce the cost of a Google Ads campaign. The reason for this is that Google also rates the landing page of an ad. Comparatively higher-quality landing pages ensure a higher placement at a considerably lower cost.

While you only invest once in creating website copy, the resulting savings on Google Ads are unlimited, month after month, as long as the campaign runs.

Website copy for the world

As a translation agency with an associated copywriting agency, we assist local companies and global brands with copywriting and translation for high-profile websites.

We employ experienced copywriters and authors as well as proficient linguists who provide professional translation and copywriting services for websites at home and abroad.

Important for your projects: In the localisation process, we conduct separate qualitative and quantitative keyword research for each country. On this basis, we not only write and translate all copy for your web pages, but we can also make suggestions for further relevant texts which could be added for the respective country – for example in relation to your blog or your company presentation.

No fear of technology

Working with online media always involves technology as well and much of this process becomes easier if your web copywriter knows how to deal with it.

Whether it’s XML/HTML exports, CMS plug-ins, an API connection, a glossary or your web design – we are prepared for your processes and set up tailor-made interfaces to our systems. This ensures that your website copy is written more efficiently and put online faster.

Some examples of online copy we have written for our clients

We provide support for website launches and relaunches as well as website optimisations for clients from top brands in the fashion & lifestyle, marketing, industry and e-commerce sectors with the following types of texts:

  • Copy for international websites
  • Copy and category text for online shops
  • Product descriptions
  • Newsletters and follow-up autoresponders
  • SEO text
  • Copy for landing pages
  • Content for microsites
  • Blog posts
  • FAQs
  • and much more

Step by step

This is how the intercontact team makes your language project a success

01
Request
02
Quote
03
Order
04
Provision of language services
05
Quality assurance
06
Finalisation
07
Delivery
08
Final check

Testimonials

Here’s what our satisfied customers have to say

“Here at GERRY WEBER we are very satisfied! For us, intercontact is an absolutely reliable, competent partner who always delivers on time and convinces with its work. Many thanks to the entire team for the good cooperation!“
“It’s great that we happened to find intercontact. No other translation agency we’ve worked with has been this flexible, reliable, fast and cooperative. We get results for every project in no time at all that inspire our customers on a regular basis. Keep doing what you’re doing!“
“What we really value about our cooperation with intercontact is the reliable and professional way the projects are handled. Even when we have urgent projects with fast turnaround times, we can always rely on intercontact. And last but not least, the friendly communication creates a good working atmosphere.“
“The projects are managed quickly and professionally by intercontact and are always delivered on time. Especially for translations with fast turnaround times, their prompt delivery is particularly impressive. In the event of uncertainties or queries relating to projects, communication is very good and interactions with our contact partners are always very pleasant.“
“Intercontact has proven itself to be a very reliable and professional partner for translation management. The jointly developed interface solution automates many processes, which ultimately frees up resources in the relevant teams.“
“Cooperation and communication with intercontact is smooth and direct. Specific translation requests are taken into account and implemented. Overall, we value the friendly client-agency cooperation and their timely management and look forward to working on projects together in the future.“
“We are very happy with our working relationship with intercontact. The translation agency is professional, reliable and adapts to the individual requirements of its customers. We created two new foreign-language online shops with intercontact. We had a very positive experience with both of these projects, in addition to the ongoing product and content translations. The translations are high quality, and – particularly when it comes to the content translation, where meaning matters and plays on words cannot be translated literally – it is clear that the intercontact translators are real experts.“
“What we particularly appreciate about our cooperation with intercontact is the reliable and professional implementation of the orders. Even when spontaneous tasks have to be completed, we can always rely on intercontact. And last but not least, the friendly tone also creates a good working atmosphere.“
“We have had a brilliant working relationship with intercontact for years! Reliability, timely deliveries and tremendous dedication are just some of the highlights of our cooperation to date. What’s more, when a really urgent ad-hoc implementation is requested, intercontact does everything within its power to deliver results in a timely manner. Keep doing what you’re doing!“

Cooperation

We will be happy to help you

We are available to you in person, over the phone, via e-mail or in an online meeting and we are always happy to hear from you. We are here to discuss any questions you may have about having your copy and documents translated and will be glad to create a personalised quote for you.

Cooperation

We will be happy to help you

We are available to you in person, over the phone, via e-mail or in an online meeting and we are always happy to hear from you. We are here to discuss any questions you may have about having your copy and documents translated and will be glad to create a personalised quote for you.

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