Technical glossary of translation terms
Occasionally, you’ll come across some unfamiliar terms on the intercontact website or when talking to people in the localisation and translation industry. You’ll find many of these terms listed here with short explanations.
The ALT attribute is written copy that describes images and graphics found on a website. If an image is not displayed/not displayed correctly (e.g. due to outdated browsers or activated tracking protection), the short description stored in the ALT text is displayed as an alternative (hence the "ALT"). Programs for people with visual impairments also use this alternative. ALT attributes are important for the search engine optimisation, because search engine crawlers and bots can read the image content. A good ALT attribute includes a short description of the image and a keyword.
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