Technical glossary of translation terms
Occasionally, you’ll come across some unfamiliar terms on the intercontact website or when talking to people in the localisation and translation industry. You’ll find many of these terms listed here with short explanations.
A target market is a specific group of consumers with similar characteristics that a company has identified as potential customers. Their shared characteristics are based on demographics, including their age range, earning bracket, marital status, interests, purchasing behaviour and geographic location.
See also: Target audience
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